When a potential customer lands on your site, they decide within the first 5 seconds: "Can I trust this company?" So does your site pass this test?
Critical Statistic: 75% of consumers judge a company's credibility by looking at their website. Unprofessional-looking site = untrustworthy company perception!
7 Features That Create Trust
Here are 7 critical features that make your website look professional and trustworthy:
1. SSL Certificate
No lock icon in address bar means browsers show "Not Secure" warning. Customer leaves immediately. SSL is now mandatory!
2. Professional Design
Old, amateur design = "this company is outdated" perception. Modern, clean design inspires trust.
3. Customer Reviews
Real customer testimonials and references. Social proof is the strongest trust builder.
4. Clear Contact Info
Address, phone, email should be clearly visible. Hidden information = raises suspicion.
5. About Us Page
Company story, team, values. People do business with people, not companies.
6. Certificates & Awards
Show certificates, awards, memberships if you have them. Third-party validation increases trust.
7. Quality Content
Typos, missing info = not professional. Accurate, up-to-date content builds trust.
Check Yourself
| Feature | Does Your Site Have It? | Why Important? |
|---|---|---|
| SSL (HTTPS) | ❓ | Security and Google ranking |
| Modern design | ❓ | First impression |
| Customer reviews | ❓ | Social proof |
| Contact information | ❓ | Accessibility |
| About us page | ❓ | Transparency |
| Certificates/awards | ❓ | Third-party validation |
| Error-free content | ❓ | Professionalism |
Signs of an Untrustworthy Site
Frequently Asked Questions
You can get free Let's Encrypt SSL from your hosting provider. Some hosts install it automatically. We can help you with this.
Ask customers for reviews after service. Integrate Google Business and social media reviews to your site. We can set up an automated review collection system.
Look at new sites in your industry, compare. If you have Flash, frames, old fonts, pre-2010 look, it's outdated. Contact us for a free evaluation.
Free Trust Evaluation!
We analyze what impression your site leaves on potential customers. We provide trust-building recommendations.